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Our services

Custom software and app development services

Four services with one way of working: a short call, a written scope, then steady delivery. Below is what each one covers, and the 22 types of software we can build.

Every project runs the same way

  1. DiscoverA clear view of the problem30-minute call
  2. ScopeWritten scope, timeline and quoteTypically 1-2 weeks
  3. BuildWorking software you review at each checkpoint
  4. Launch & supportA live system, a trained team and a support plan
How we work

Business software: Replace registers and spreadsheets with software that fits how you work

We build the systems a business runs on, such as ERP, CRM, HRMS, billing, inventory and POS, and software for schools, clinics, hotels and gyms. Each follows your workflow, with only the modules you need. The software catalogue lists the types we can build.

Live client project: FitKendra, gym management.

Read the case study

Technologies we use

  • Angular
  • React
  • Node.js
  • NestJS
  • Django
  • PostgreSQL
  • MySQL
  • Docker

What we do

  • Study your current process, registers and spreadsheets.
  • Build the modules you need, such as sales, billing, stock, staff and attendance.
  • Set up roles and permissions, multiple branches, reports and exports.
  • Connect the tools you already use, such as WhatsApp, payment gateways and biometric devices, and add AI where it saves time.

Example projects

Examples of work we can take on. They are not past projects.

  • Clinic management with appointments, patient records and billing
  • CRM with lead tracking and follow-up reminders
  • Billing, GST invoicing and inventory for a trading business
  • HRMS with attendance, leave and payroll
  • School or college ERP for admissions, fees and attendance

What you get

  • Software shaped around your process
  • Data moved over from your current sheets or system
  • Staff training and a written user guide
  • Ownership of the code and your data

Product engineering: Web apps, mobile apps and SaaS products, from first version to launch

We design and build web apps, mobile apps, desktop software and SaaS products, from the first version to launch and beyond. Where AI makes the product better for your users, such as search, summaries or an assistant, we can build it in.

Live client project: FitKendra, with a web dashboard, an API and a mobile app.

Read the case study

Technologies we use

  • Figma
  • Next.js
  • React
  • TypeScript
  • React Native
  • Expo
  • Flutter
  • NestJS
  • PostgreSQL
  • AWS

What we do

  • Scope the product, map user flows and design the interface.
  • Build web apps with Next.js and React, and mobile apps with React Native for iOS and Android.
  • Build the API, database, admin panel, payments and integrations.
  • Add AI features where they help your users, such as smart search, summaries and chat.

Example projects

Examples of work we can take on. They are not past projects.

  • SaaS product with subscriptions, team accounts and an admin panel
  • Customer portal with accounts, orders and support requests
  • Booking app for a clinic, salon or studio
  • Marketplace or listings site with search and filters
  • First version of a new product, built to test with real users

What you get

  • Source code in a repository you control
  • Deployment to your hosting and app store accounts
  • Technical documentation and an admin guide
  • A support plan after launch

AI agents & automation: Hand routine work to AI agents that follow your rules

We build AI agents that answer customer questions, read documents, update your systems and prepare reports. Each agent works within limits you set, keeps a log of what it does and hands a case to a person when it falls outside those limits.

Technologies we use

  • Python AI agents
  • Anthropic Claude
  • FastAPI
  • Node.js
  • PostgreSQL
  • Docker

Claude runs the AI project scoper on this site.

What we do

  • Find the tasks worth automating, and tell you when a task is not.
  • Build agents that connect to your tools, such as WhatsApp, email, your CRM and spreadsheets.
  • Add guardrails, approval steps and a clear hand-off to your team.
  • Test on examples from your own business before launch, then monitor the results.

Example projects

Examples of work we can take on. They are not past projects.

  • WhatsApp support agent that answers common questions and books appointments
  • Document-reading assistant that pulls data from invoices, forms and contracts
  • Internal assistant that answers staff questions from your policies and manuals
  • Lead follow-up agent that replies to new enquiries and updates your CRM
  • Scheduled reports that summarise sales and operations data

What you get

  • A working agent connected to your systems
  • Test results on examples from your business
  • Admin controls, activity logs and a hand-off path to your team
  • Documentation and a handover session
  1. Trigger

    Email, form, file, message

  2. Agent reads and drafts

    Within limits you set

  3. Person approves

    Approve, edit or send back

  4. Action in your tools

    CRM, sheets, WhatsApp

  5. Log

    Every step recorded

Where a person approves an agent's work. An agent drafts the work. For the steps you choose, a person approves, edits or sends it back before it reaches your tools.

Principles

How we use AI responsibly

Four promises that apply to every project.

  • Your data stays yours

    We send AI only the data a task needs, use providers that do not train on it, and sign an NDA on request.

  • A person reviews AI output

    We check what the AI produces during build and testing, and you choose which actions need a person's approval after launch.

  • You own the code

    Once the project is paid in full, the custom code, designs, prompts and documentation we create for you are yours.

  • No lock-in to one model

    We build so the AI model can be swapped when a better or cheaper option appears.

Digital marketing & campaigns: SEO, ads and content, with tracking that shows what each enquiry costs

We plan and run SEO, paid campaigns on Google, Meta and LinkedIn, social media and content. We set up tracking before any spend, so you can see which channel brings enquiries and what each one costs.

Channels we run

  • SEO and local search
  • Google Business Profile
  • Google Ads
  • Meta ads
  • LinkedIn ads
  • Analytics and conversion tracking

What we do

  • SEO: technical fixes, content and local search, including your Google Business Profile.
  • Performance campaigns on Google, Meta and LinkedIn.
  • Social media and content, drafted faster with AI and edited by people.
  • Analytics and conversion tracking, with a monthly report in plain language.

Example projects

Examples of work we can take on. They are not past projects.

  • Local SEO for a clinic, gym, school or shop
  • Lead-generation campaign on Google and Meta
  • Launch campaign for a new app or product
  • Monthly content and social media calendar
  • Analytics and conversion tracking setup

What you get

  • A channel plan with clear goals
  • Tracking in place before ad spend starts
  • A monthly report on enquiries and cost
  • Ad accounts that stay in your name

Software we build

22 types of software we can build for you

Types of software we can build, each customised to how your business works. Gym management is live: FitKendra, built for a client. The rest are examples, not past projects.

Business operations

8 types

Systems for the daily work of most businesses: customers, billing, stock, staff and reports.

  • ERP

    Sales and purchase

    Brings sales, purchase, stock and accounts into one system that every department uses.

    • Sales and purchase
    • Inventory and warehouses
    • Finance and accounts
    • Production planning
  • CRM

    Lead capture and assignment

    Records every lead, call and follow-up, from first enquiry to closed sale.

    • Lead capture and assignment
    • Sales pipeline
    • Follow-up reminders
    • Quotations
  • HRMS

    Attendance and leave

    Manages employee records, attendance, leave and payroll, from joining to exit.

    • Attendance and leave
    • Payroll and payslips
    • Employee records
    • Self-service app
  • Billing and invoicing

    GST invoices and quotations

    Creates GST invoices and quotations, tracks payments and shows what each customer owes.

    • GST invoices and quotations
    • Recurring billing
    • Payment tracking
    • Tax and sales reports
  • Inventory management

    Stock across locations

    Shows what stock you have, where it is and when to reorder, across locations.

    • Stock across locations
    • Barcode and QR scanning
    • Purchase orders and suppliers
    • Low-stock alerts
  • POS (point of sale)

    Barcode billing

    Counter billing for shops and restaurants that updates stock with every sale.

    • Barcode billing
    • Cash, card and UPI
    • Discounts and loyalty
    • Day-end reports
  • MIS and reporting

    Dashboards by department

    Pulls data from your systems into dashboards and scheduled reports for each team.

    • Dashboards by department
    • Scheduled reports
    • Role-based access
    • Excel, PDF and CSV exports
  • Biometric attendance

    Device integration

    Collects attendance from fingerprint, card or face-recognition devices and sends it to payroll.

    • Device integration
    • Shifts and overtime
    • Multiple locations
    • Payroll export

Industry software

8 types

Software built around how a particular kind of business runs, from schools and clinics to hotels and gyms.

  • School and college ERP

    Admissions and records

    Runs admissions, fees, attendance and exams, with an app for parents and students.

    • Admissions and records
    • Fees and receipts
    • Attendance and timetables
    • Exams and report cards
  • Learning management (LMS)

    Course builder

    Lets you publish courses, track each learner's progress and sell or assign access.

    • Course builder
    • Video lessons and quizzes
    • Progress and certificates
    • Subscriptions and coupons
  • Hospital and clinic management

    Patient records

    Keeps patient records, appointments, prescriptions and billing together for clinics, labs and hospitals.

    • Patient records
    • Appointments and OPD
    • Prescriptions and lab reports
    • Billing
  • Hotel management

    Booking engine

    Handles bookings, check-in, housekeeping and guest billing for hotels, resorts and guest houses.

    • Booking engine
    • Front desk and rooms
    • Housekeeping
    • Guest billing
  • Gym management

    Live

    Members and plans

    Tracks members, plans, payments, dues and QR check-in for one gym or many. We built FitKendra for a client.

    • Members and plans
    • Payments and dues
    • QR check-in
    • Staff roles and branches
    Read the case study
  • Real estate portal

    Property listings

    Lists properties with search, maps and enquiry forms, and routes each lead to an agent.

    • Property listings
    • Search and map view
    • Agent profiles
    • Lead management
  • Food ordering and delivery

    Customer ordering app

    Takes orders through your own app or site and tracks each one from kitchen to doorstep.

    • Customer ordering app
    • Restaurant dashboard
    • Delivery partner app
    • Live order tracking
  • Appointment booking

    Online booking

    Lets customers book online and gives staff one calendar, with reminders by WhatsApp or SMS.

    • Online booking
    • Staff and branch calendars
    • Reminders
    • Payment at booking

Websites, apps and commerce

6 types

Websites, online stores and apps for your customers or your own team, on web, mobile or desktop.

  • Business websites

    Responsive design

    Explains what you do, lets you edit it yourself and sends enquiries to your inbox.

    • Responsive design
    • Content editing (CMS)
    • SEO setup
    • Enquiry forms and tracking
  • E-commerce stores

    Catalogue and variants

    Sells your products through your own online store, not only on marketplaces.

    • Catalogue and variants
    • Cart and online payments
    • Orders, returns and refunds
    • Stock sync
  • WhatsApp commerce

    WhatsApp Business API setup

    Lets customers browse your catalogue, order and get order updates on WhatsApp.

    • WhatsApp Business API setup
    • Catalogue and ordering
    • Payment links
    • Order updates and CRM sync
  • Web apps and SaaS

    Accounts and roles

    Puts your service or internal process in the browser, from customer portals to full SaaS products.

    • Accounts and roles
    • Admin panel
    • Subscriptions and payments
    • APIs and integrations
  • Mobile apps

    iOS and Android

    Gives your customers or staff an app on iOS and Android, built from one codebase.

    • iOS and Android
    • Push notifications
    • Offline use
    • App Store and Play Store release
  • Desktop software

    Windows, macOS and Linux

    Runs on Windows, macOS or Linux for work that needs offline use, printers or scanners.

    • Windows, macOS and Linux
    • Works offline
    • Printer and scanner support
    • Automatic updates

If the software you need is not listed, we can build it from scratch.

We can add AI to any of these where it saves time, such as reading bills.

Start a project

Process

How we work

The same four stages for every service, so you always know what happens next.

  1. 30-minute call

    Discover

    We learn your goals, current tools and constraints on a short call, and tell you plainly what would help.

    You get: A clear view of the problem

  2. Typically 1-2 weeks

    Scope

    We write a scope with features, timeline and a quote, so you can decide with the facts in front of you.

    You get: Written scope, timeline and quote

  3. Build

    We build in short cycles and show you working software as it grows, not only at the end.

    You get: Working software you review at each checkpoint

  4. Launch & support

    We launch, train your team, and stay on to fix issues, keep the software up to date and improve it.

    You get: A live system, a trained team and a support plan

We do not publish prices. Cost depends on scope, so we quote after the requirements discussion.

FAQ

Common questions

Straight answers on cost, data, ownership and timelines.

How much does a project cost?

It depends on scope, so we do not publish fixed prices. After a requirements discussion, we send a written scope with a timeline and a quote. You decide before any work starts.

How long does a project take?

Discovery starts with a 30-minute call, and scoping typically takes 1-2 weeks. Build time depends on what you need, so your written scope includes a timeline before you commit.

Who owns the code?

You do. Once the project is paid in full, you own the custom code, designs, prompts and documentation we create for you. Open-source libraries and third-party services keep their own licences. The details are in our terms and your statement of work.

How do you keep our data safe? Will you sign an NDA?

Yes, on request: we sign an NDA before you share anything sensitive. Only the people working on your project get access, AI features receive only the data a task needs, and we use AI providers whose terms do not allow training on your data.

Do you support the product after launch?

Yes. We fix issues, keep libraries up to date and add improvements. Where a project uses AI, we also watch the quality of its output and update models. The support plan is agreed during scoping, so you know what is covered.

Does every project need AI?

No. Business systems, apps and websites usually work well without it. We suggest AI only where it clearly saves time, and you decide whether to include it.

Which AI models do you use?

We choose the model for each task based on accuracy, speed, cost and your data rules. That can be a hosted model from a provider such as OpenAI, Anthropic or Google, or an open-source model on your own servers when data must stay in-house. We build so the model can be changed later.

Do you work with clients outside India?

Yes. We can work remotely with businesses outside India, with calls in overlapping hours and written updates in between.

Not sure which service you need?

Describe the problem and we will suggest a starting point. We reply within one working day.